Expert business consulting and coaching for growth and success

Welcome! I'm Ian Crates

I partner with entrepreneurs to transform their businesses and their lives. My goal is to help you build a company that generates a growing, reliable income—achieving meaningful growth and success that continues even when you step away. A hugely successful business should provide not only the financial rewards you desire but also the freedom to enjoy your life.

Our process begins with a comprehensive business review to clarify your vision and define your goals. From there, we co-create a clear, actionable roadmap: a step-by-step plan designed to build the business you've always wanted.

While every entrepreneur's journey is unique, here are some of the common goals we achieve together:

Increased profitability and improved cash flow
A greater sense of control over your operations
More free time and reduced stress
Enhanced time management and operational efficiency
Increased business valuation for a future sale
Resolving operational issues that hinder growth

With over 25 years of experience owning, operating, buying, and selling businesses, I bring real-world expertise to the table. Now, I use that practical knowledge to guide other business owners toward achieving their own definitions of success.

Client testimonial

Ian from Terrafirma was excellent. He took the time to understand my business and gave me a 90-day tailored action plan to get the ball rolling on our business growth.

(Marc Bristrowe, Pedwar Ltd

I have been in business for just over 4 years. As a business owner it can be lonely in that you don't have anyone to bounce ideas off, someone to support you when you need make that make or break decision, or simply a "gut feeling" decision. Since working with Ian in September 2022, the company has continued to go from strength to strength. The team has grown and a structure formulated along with a plan of attack for business growth. Ian is there with firm guidance and his approval, or in some cases, "wise" disagreement with what paths I consider to take. I value his input immensely considering his own business history to date. Ian in my opinion is someone who has been there and got the t-shirt so enables me to take the decisions, without making the mistakes that I have over the last 4 years, albeit good lessons learnt. I don't see my relationship with Ian being short term, but to play a significant part in its growth over the next few years. I would thoroughly recommend getting a business coach/mentor and that using Ian of Terrafirma would be a great choice.

(Katie Young, Beacon Compliance Ltd)

Book a free 30 min consultation today!

We offer two distinct approaches: Business consulting and Business coaching. At our initial goal setting consultation, we can discuss which would suit you best.

Business Consulting

I act as a temporary executive or project lead to solve a specific problem , while you carry on working in your current role, my Australian business consulting and solutions would be more relevant....

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Business Coaching

Business Consulting

I act as your strategic mentor to develop your skills so you can lead the growth and build a self-sufficient business. ...

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Life Coaching

Business Consulting

Life Coaching

Learn how to find the balance you need to live a purposeful and enjoyable life...

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Return on Investment Guaranteed

Business Coaching is an investment that usually begins to pay off immediately and will continue paying off over the lifespan of the business.

This is because everything you learn today will continue to apply in the future.

So, if you qualify - and do the work (attending sessions and completing agreed-upon actions)

I offer a guarantee.

After 12-months of training, if you don't get a return on the investment (ROI) equal to what you've invested in the coaching. I will work with you free of charge until that is the case.

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